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Commercialisation of childbirth

Medicalisation of human body has received much attention both theoretically and empirically in the last few decades. Medicalisation refers to a social phenomenon that makes for approaching disease and the course of treatment in terms of a medical model and individualised aetiology (Bury and Gabe, 2004). It is a process by which health or behaviour problems come to be defined and treated as medical issues (en.wikipedia.org/wiki/Medicalisation).

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