There is no doubt if we call 90’s the best decade of our lives. Life was so much simpler, yet evolving back then. The World Wide Web started spreading all across the world, making internet accessible to a larger group. The main source of entertainment in that time was still the televisions, magazines, newspapers and billboard advertisements. The concept of digitization was yet to appear in its full glory.
Brands were still focusing on making logos that appear exotic and bright in color to grab more attention from the public. Many brands used computer generated imagery (CGI), InDesign and Photoshop by adobe to bring revolution in their logo designing.
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The society began to swift into the digital era in the early 00’s. when MTV channel came, it made several changes to its logo in order to deliver its cool vibe and edgy branding across television. Later, the internet also helped many logo design companies Dallas use the latest technologies and better designing skills.
Since new technologies like the internet and CGI were being introduced, designers used everything. Remember the Google’s logo with a shadow?
With passing times, people started to use these technologies on regular basis and became more familiar with it. The excitement of using all the designing elements in a single logo started to get dimmer and dimmer over the years. The logo design companies then shifted from three dimensional designs to two dimensional logos, as known as flat designs.
Although jumping from 3D to 2D might sound like a downgrade for logo designing industry, but it worked out alright. Flat designs are more minimal and use lesser styling elements like texture, gradients highlights and shadows. Even Google dropped its ‘Shadowed’ logo and opted for a simplicity. As the time changed, the definition of modernity also changed with it. What was considered modern and up-to-date before changed into redundant and overly used. The minimal and flat designs gave the logos a cleaner and modern feel. As a result, many popular brands and companies toned down their overly designed logos.
Since we have now transitioned in to a new decade of 2021, the flat logos are on it ways out.
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The whole landscape of logo designing world has drastically changed from 90’s till date. Now, the current and future logo designing trends are more innovative yet maintaining minimalism. We have created a list of the most popular logo designing trends now.
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The bottom line is that logo designers’ point of view has changed massively over the last 30 years. The excessive use of adding every element at hand on logo designing is not going to work in the future. If you wish to create a more relevant and futuristic logo, opt for minimal designs
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