Dan Peter
The landscape of the business world has changed a lot over the last decade. With the rise in popularity and accessibility of technologies such as the internet, marketing yourself and your business has become a whole new ball game. In the past years, running a successful marketing campaign would have been a pipedream for most small businesses. But that’s hardly the case nowadays. There are a plethora of options available on the market now, and one of the most effective tools is having a mobile app.
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Mobile apps have emerged as an important facet of business today. No matter how big your business is, it could stand to benefit from making use of a mobile app.
They have worked wonders for various different industries. Mobile apps add a lot of professionalism and credibility to your business, especially in an industry such as the restaurant industry.
With over 2.7 billion reported smartphone users, 1.35 billion tablet users, and an estimated $189 billion revenue projection in 2020, it is a huge untapped market for your business. A mobile app is a must-have for any business looking to thrive in today’s digital world and even more so in the restaurant industry.
With the advent and subsequent success of food delivery apps such as Uber Eats and Swiggy, it is vital that you do not get left behind. By investing in a mobile app for your restaurant, you can ensure that this does not happen.
Let’s look at some ways in which investing in a mobile app for your restaurant can benefit you.
Increased Visibility
The most obvious advantage of investing in restaurant app development is the increased visibility that comes along with it. The more places a customer can see your presence, the more you can embed yourself in their consciousness. As we have already seen, with a billion-plus users scourging apps markets such as Google’s Play Store and Apple’s App Store, you can cater yourself to a large pool of potential customers.
Increased Credibility
A welcome by-product of owning a restaurant app is the added credibility it brings your business. You can show your potential customers that you are a legitimate, reputable business by investing in such a mobile app. It adds a lot of professionalism and legitimacy to your portfolio.
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Geotagging
A must-have in restaurant app development these days, having your location geotagged brings forth many advantages. Firstly, it allows users the ability to know your exact location and provide them with accurate directions on how to get there. This ensures that your customers are never lost when it comes to finding you. On the flip side, it also allows the restaurant owner to set things up and get ready before the customers get there.
Online Reservation
The most beneficial advantage of restaurant app development is the ability to make online reservations from the comfort of one’s home. This is a direct increase to your sales and profit. From a customer’s perspective, it gives them the advantage of making sure they’ll get seats at the restaurant at a time of their convenience and eliminate the need for waiting. Online reservation makes the whole dining experience smooth and easy. Surveys indicate that 36% of the customers believe that online reservation of a table is an essential feature of the restaurant app.
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Online Orders
What’s even more convenient than having the restaurant reserve seats ahead of time? Having the food brought right to your doorstep! Integrating online orders into your restaurant is an absolute necessity in today’s day and age. The current business model is built entirely on accessibility and convenience. The millennial generation is steadily moving away from dining in restaurants in favor of ordering in so it is important to keep up with this shifting trend and where the business is headed.
Not only does it make things easier for the customer, but you can also benefit from this by learning more about your customers like what their preferences in food are, how often they order in, and other spending habits. This data can be used to better improve your service and help you grow.
Showing-Off Your Goods
Even if your customer does not want to order online, they might want to know the menu beforehand to see what your restaurant has to offer. So it is always a good idea to showcase your menu on the app. Try to spice things up by including attractive pictures of your food and specialty items. It is wise to invest in a professional photographer who has experience in culinary photography to make sure your food looks enticing as it tastes!
If you have any promotions or offers going on, it is also advisable to update those regularly as it helps drive up sales and boost your customer base.
Push Notifications
Push notifications are a helpful tool in keeping in touch with your customers. They allow you to send details regarding offers, menu changes and any such thing to your customers. You can also keep in touch with your regular customers by sending them messages of appreciation or offering them a discount to build brand loyalty. Push notifications are a great way to stay in the lives of your customers.
Promoting Your Social Media
It goes without saying that any brand or business in 2019 needs to be active on all social media platforms like Facebook, Twitter, and Instagram. This is an absolute necessity when it comes to building a brand. It is highly advisable to link all your social media handles to your app so your users can find them easily with a click of a button. This can help increase traffic and promote your business.
Conclusion
Whether you’re just starting out or you’re an established business, having an app for your restaurant is a great way to grow it to new heights. But when it comes to choosing the right developers for your restaurant.
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