Search Engine Optimization in short SEO is very important nowadays for any business. If you do not focus on this it is not possible to generate leads for a business. Nobody will be able to even find you. If you are not in a prominent position people will not be able to see your website on a Google search or any search engine. Many people do not bother to click on any other page of a search result. The pages that are ranking higher put effort into enhancing their SEO.
The following are some points you need to know about SEO.
Page loading speed
You need to make the page loading speed quicker. If it is really slow then Google will notice this. It will impact your ranking. It is annoying for users to navigate slow websites. They will avoid searching on these.
The negative image will harm the ranking. They will probably not visit the page again. It will harm traffic to the website.
Those websites that load fast, individuals return to these. Google’s algorithm recognizes the popularity. It will better your search ranking. Therefore, you need to focus on increasing page speed as well as server response time.
If a page is loading slowing check the theme and also plugins that you have. These may be causing the delay. Look for a good web hosting provider if a slow server is a reason.
Generate good content
It is vital to update a website often. Visitors have to have a solid reason to want to visit it. The content should be of high quality, relevant as well as recent.
The dwell time is another important point that impacts SEO ranking. This refers to the amount of time someone spends on a website per visit. A site that has interesting and useful information will make visitors remain on the page for more time. It will make the dwell time better as well. Those websites which give informative content often possess long dwell times.
Therefore, focus on creating good content that is not only concerned with selling your products.
You need to optimize any images that you use. Pictures are wonderful for any website. However, they should be optimized carefully if these are to enhance SEO ranking. You need to focus on file format as well as size.
Really big images can slow page loading time. If you want to optimize any images simply resize and compress them. It is possible to employ images to add in keywords cleverly. It is done by naming them.
For instance, if your website sells cosmetics, rather than naming the image “lip gloss”, you may name it “top-quality lip gloss for shiny lips.”
Strategically employ keywords within the title of an image. This can be done in the caption or also a description.
You can get the help of an expert to aid you in SEO in the area you stay in. For instance, look for SEO in Australia if you want help from a professional. Nowadays it is must to focus on online marketing and e-commerce stores. For this, you need to get your website and business recognized.