With the internet going ubiquitous, the e-commerce industry has witnessed an unprecedented boom in the last couple of years. Maximum businesses are going online; the amount of information they are required to handle has also gone up. This information deluge emphasizes the need for improved performance and security. Many e-commerce companies have, unfortunately, failed to invest in the right web hosting solutions, making themselves vulnerable to issues such as slow website speed and limited scalability.
In many of the cases, these issues can be resolved through the use of a dedicated server. Reliable dedicated server solutions can help these businesses enhance their performance and reliability, all while allowing them to gain positive feedback from customers.
Here, we will discuss how dedicated server functions and how you can understand if it is fit on your e-commerce business.
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What is a Dedicated Server?
Dedicated server is a server intended for use by a single website or organization. This means just one client has access to all the resources of the server, be it CPU, RAM or storage. This differs considerably from shared or cloud hosting, where several accounts share one server.
While a dedicated server operates much like a standard computer with its processors, storage and memory, it contains enterprise-grade elements that deliver far superior performance and make the serverless vulnerable to failure.
Besides, a dedicated server offers root-level server access that allows you to control and customize your resources as per your needs. And because it involves no sharing of resources, a dedicated server is far superior when it comes to securing your mission-critical data.
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You can avail a dedicated server in many forms. While some businesses choose unmanaged hosting wherein they take care of the day-to-day management of the server including tasks such as monitoring and patching, others go for managed hosting wherein the service provider takes care of most of the administrative work.
Key Signs that a Dedicated Server can be a Viable Solution for your E-commerce Business
As an e-commerce business owner, you have access to a variety of hosting services, each with its set of pros and cons. While no single hosting solution fits websites of all kinds, some sites need enhanced performance and security that, in many cases, can be guaranteed through dedicated hosting.
That said, the price of a hosting solution does not always reflect its long-term costs and benefits. So, may end up paying more for a solution that you don’t even need in the first place.
If you are not sure, you need to buy dedicated server, here are some signs that indicate that a dedicated server may be a viable solution for creating a reliable, secure and affordable e-commerce presence.
Your website isn’t fast enough
In this age of instant gratification, online users demand blazing-fast service. If your e-commerce site takes time to open, visitors will not stick around for long. Research suggests that if a website takes more than 3 seconds to load, a majority of the visitors will leave the site. And even if they don’t, they will be frustrated by poor service. Plus, if the checkout process is equally slow, they may not convert at all.
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If you buy a dedicated server, all such issues of speed and performance can be taken care of. Dedicated servers boast of several powerful processor cores that allow them to handle data and traffic seamlessly. High bandwidth allowance results in extraordinary performance even when the site is inundated with visitors.
Your website Doesn’t Deliver Consistent Performance
You may be satisfied with the overall speed of your website, but how does it perform during peak hours? Your e-commerce site may not be equipped to handle large spikes of visitors. If hosted on a shared hosting framework, it may lack the bandwidth and processing power needed to handle heavy traffic.
You may find it challenging to secure repeat customers that are critical to the long-term success of your venture.
When there are issues with respect to disc input/output or I/O, the website cannot take full advantage of the server’s processing power. This often happens in a shared hosting model where a large volume of requests can slow down your website. In a dedicated server, the need for sharing is eliminated, and so are the bottlenecks.
You expect your E-Commerce Business to Grow Fast
If you seek a scalable solution that allows your digital presence to grow alongside your company, a dedicated server can be the right option. Being scalable, dedicated servers let you ramp up or down your resources depending on your needs. Dedicated servers are especially suitable for businesses that expect a heavy influx of customers in the days to come.
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A dedicated server not only allows room for scalability but also offers the speed at which the need for additional resources can be fulfilled without incurring significant downtime. If you buy dedicated server, you can anticipate future changes and plan accordingly to minimize risks and make the opportunities that lie ahead.
Security is a Big Concern
As the owner of an e-commerce business website, you are responsible for keeping your sensitive customer data safe. This often includes personal data, such as contact details and credit card numbers. If there is a security breach, you stand to lose many of your loyal customers. It can also damage the reputation of your business.
A dedicated server plays a crucial role in beefing up the security of your e-commerce set-up. Because dedicated servers don’t involve any sharing of resources, they minimize the likelihood of a breach in a given situation. Several dedicated servers come with sophisticated security solutions that can prevent the most devastating attacks.
The Final Word
On account of the benefits it offers over other hosting models, you must consider buying a dedicated server when planning an e-commerce venture. Speed, scalability, uptime and security are factors that cannot be overlooked when running a business. Purchasing a dedicated server can pay dividends in the long run leading to enhanced website traffic, higher conversions, loyal clientele and, an impressive return on investment.
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