There is not much innovation or changing outdoor advertising for the past few years. However, this sector is likely to receive more attention due to exciting innovation and transformation related to the implementation of new technologies.
The improvement of technology helps the industry to understand the people’s shopping culture and interest. This includes the type of mobile apps people are using, the retail shop they are visiting, and much more. All these facts give a fair idea on the people’s behavioral nature to support the outdoor advertising.
With the massive growth of online advertising, outdoor advertising still have the power for branding, creating influence and awareness. The outdoor advertising is also referred to as Out of Home or OOH advertisement. The main notion this type of advertising is still in demand is that people tend to spend their time outside the house. That is why the outdoor advertisement has the power to reach more active customers.
Speaking of outdoor advertisement, most people will automatically think of the billboard. However, the outdoor advertisement is actually broader than that. Think of taxi advertising Canada, phone booth, trains, buses, shopping centers, and more. Here are some facts of outdoor advertisement that you probably do not know about.
The first fact of outdoor advertisement is that it guaranteed visibility. The proper size of an advertisement placed in a strategic location, you can expect nothing more than massive visibility for people. Besides visibility, the outdoor advertisement is also accessible 24 hours a week. As long as the advertisement stays on the display, people will see it every day. The repetitive exposure gives lots of advantages that you can imagine.
Who says that outdoor advertisement is out of date? According to a study, around 72% of consumers who see the outdoor advertisement in the past 30 minutes are likely to look up for more information about the brand or product advertised. Another 59% of consumers say that seeing the outdoor advertisement increases the probability to purchase the products.
Compared to another type of advertisement, the outdoor advertisement is considered to have a lower cost per thousand. This means that outdoor advertisement has 80% lower cost than newspaper and television advertising and 50% less than radio advertising.
Given the right location, the outdoor advertisement can draw a mass of attention. Think of any strategic locations such as major roads, transit areas, close to shopping center, and probably you can also put up an advertisement near your competitors.
Most people will think of billboard when it comes to outdoor advertisement. However, the outdoor advertisement has lots of forms to suit different advertising needs. One of the most effective outdoor advertisements is that taxi advertising.
Taxi advertisement is differentiated into two types which are traditional taxi top ads and Digital taxi top ads. As the country grows bigger, so has the commuting. It cannot be stopped that people become more mobile due to centralization and urbanization of economic activities. The fact is people spend more time commuting from home to office than stay at home. In everyday commute, it is no surprise to get caught in traffic and distance.
All these transportation networks work hard, but you can expect a taxi to work harder than the rest. As an advertisement media, you can say that taxi is a hardworking mobile billboard. It reaches places that other outdoor advertisement cannot reach. Besides mobility, taxi also has high frequency according to its route and make sure the advertisement has high visibility and repetitive notice. Here is some good side of taxi advertising that you should know.
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